Strategy that SPREADS influence

Earned media, influencer marketing, and content that connects you to the right audience across press, social, and real world moments.

Let’s Collaborate

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sPRead is a creative consultancy specialising in PR, communications, and influencer marketing. Founded by Crystal Raman, an award-winning PR and influencer marketer, the consultancy is built on her experience working with leading brands including Country Road Group, Woolworths Fashion & Beauty, COTY, adidas, Netflix SA, Moët & Chandon, to name a few.

Services

PR & Communications

Concept development and management
Campaign strategy and planning
Identification and management of strategic partnerships
Brand strategy and launches
Content ideation, creation and creative direction (incl. social media)

Media

Media outreach and placement
Interview coordination and management
Creation of electronic press kits to amplify key brand moments
Drafting press releases
Gifting ideation and distribution
Strategic guest listing
Founder positioning

Influencer Marketing

Tailored influencer strategies and partnerships
Influencer vetting, contracting, briefings, and campaign
Measurement and reporting

Testimonials

Molife Kumona

Editor-in-Chief, GQ South Africa

Working with Crystal has been super great.
Not only is she professional but also very competent. She goes out of her way to make the working relationship easy. She is also super organised.

Nabilah Kariem

Influencer & Creator

I can honestly say that Crystal is one of the best in the business. She actually knows what she’s doing.
There is no client that I currently have where I would not prefer Crystal to be the one running the campaign.

Talyn Perdikis

Marketing Manager, Country Road

Crystal is a true communications partner. She gets a grasp of a brand quickly.
...takes a brief through from start to ﬁnish with great attention to detail. She communicates well, and doesn’t leave a stone unturned.