Strategy that
spreads
influence
sPRead is a creative consultancy specialising in PR, communications, and influencer marketing. Founded by Crystal Raman, an award-winning PR and influencer marketer, the consultancy is built on her experience working with leading brands including Country Road Group, Woolworths Fashion & Beauty, COTY, adidas, Netflix SA, Moët & Chandon, to name a few.
Media outreach, placements, press releases, and EPKs — paired with content strategy, creative direction, and community management.
Tailored influencer strategies, vetting, contracting, briefing, and end-to-end campaign management with measurable results.
From launch concepts to strategic guest-listing, we shape every detail for maximum media coverage and brand visibility.
We create campaigns that make brands feel relevant, exciting and worth talking about. Our work spans content creation, influencer campaigns, social storytelling and creative brand moments, alongside traditional PR, media relations and earned coverage. We take the time to understand what makes a brand unique, then turn that into ideas and stories that people genuinely want to engage with. From the first idea through to execution and coverage, we create work that gets noticed, starts conversations and keeps brands top of mind.
Totalsports Trying Season Campaign
Influencer Marketing
Kylie Cosmetics
Content Creator Campaign
Editorial Product Placement
Media Features
Payflex
Influencer Marketing
Bash In Store Tech
Influencer Marketing
TFG Rewards
Influencer Marketing
Founder & Expert Features
Media Features
“Working with Crystal has been super great. Not only is she professional but also very competent. She goes out of her way to make the working relationship easy. She is also super organised.”
“I can honestly say that Crystal is one of the best in the business. She actually knows what she's doing. There is no client that I currently have where I would not prefer Crystal to be the one running the campaign.”
“Crystal is a true communications partner. She gets a grasp of a brand quickly. ...takes a brief through from start to finish with great attention to detail. She communicates well, and doesn't leave a stone unturned.”
We use media analysis to identify opportunities aligned with brand goals.
We use media analysis to identify opportunities aligned with brand goals.
We co-create strategies with clients to build brand awareness and audience relationships.
We co-create strategies with clients to build brand awareness and audience relationships.
We integrate PR, content, social, and influencer marketing. We can focus on one pillar where needed.
We integrate PR, content, social, and influencer marketing. We can focus on one pillar where needed.
Social
